Source : mobithinking
Worldwide mobile payments (m-payments) are growing strongly, but will still only be worth a fraction of e-commerce payments: N.B. definitions of m-payments may vary between analyst groups.
• Merchandise purchases (e.g. via Amazon and eBay) account for most of m-payments in developed markets.
• Money transfers and prepaid top-ups account for most of m-payments. Travel ticketing and parking are also expected to be popular in developing markets.
• Gartner (May 2012): there will be 212.2 million m-payment users in 2011 (up from 160.5 million in 2011), m-payments will total US $171.5 billion in 2012 (up 61.9 percent from $105.9 billion in 2011).
• Gartner predicts that in 2016 there will be 448 million m-payment users, in a market worth $617 billion. Asia/Pacific will have the most m-payment users, but Africa will account for the highest revenues.
• Mobile Web is expected to dominate mobile payments in North America and Europe through to 2016. SMS is expected to remain the key vehicle for m-payments in developing markets. NFC transactions will remain relatively low through 2015, but will start to pick up from 2016.
• Yankee Group (June 2011): Global mobile transactions predicted to be US$241 billion in 2011 growing to more than $1 Trillion by 2015.
• EMEA is the mobile money hot spot, says Yankee, accounting for 41 percent of mobile transactions value in 2011, compared to 35 percent in North America, 22 percent in Asia-Pacific and just 1 percent in Latin America.
• Portio Research (March 2010): There were 81.3 million people worldwide using their mobile device to make payments (including in-app payments, mobile ticketing and mobile coupons) in 2009. By the end of 2014, this is forecasted to rise to nearly 490 million (8 percent of mobile subscribers).
• The volume of m-payments i.e. face value of purchases and transactions was US$68.7 billion in 2009, rising to US$633.4 billion by end-2014.
• Juniper Research (July 2011 ): Total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year.
• Estimates include mobile ticketing, NFC contactless payments, physical goods purchases and money transfers.
• Active mobile money users will double by 2013.
• Digital goods is the largest segment and will account for nearly 40% of the market in 2015.
• Juniper Research (June 2011): 1.8 billion consumers globally will buy digital goods via their mobile in 2011, this will rise to 2.5 billion in 2015.
For example, in 2015, more than 400 million people on the Indian Sub-Continent will purchase digital goods via mobile.
• But IDC (May 2010) believes that in EMEA, m-payments will take off slower than m-banking, forecasting that less than 13 percent of mobile subscribers will be registered to use m-payments and volume of m-payments will be no more than $125 billion. Thus m-payments will take off slower than many industry observers hope, due to the complexity and set-up costs for retailers. However, strong growth in m-banking will lay the foundations for growth in mobile payments.
• Money transfers and prepaid top-ups account for most of m-payments. Travel ticketing and parking are also expected to be popular in developing markets.
• Gartner (May 2012): there will be 212.2 million m-payment users in 2011 (up from 160.5 million in 2011), m-payments will total US $171.5 billion in 2012 (up 61.9 percent from $105.9 billion in 2011).
• Gartner predicts that in 2016 there will be 448 million m-payment users, in a market worth $617 billion. Asia/Pacific will have the most m-payment users, but Africa will account for the highest revenues.
• Mobile Web is expected to dominate mobile payments in North America and Europe through to 2016. SMS is expected to remain the key vehicle for m-payments in developing markets. NFC transactions will remain relatively low through 2015, but will start to pick up from 2016.
• Yankee Group (June 2011): Global mobile transactions predicted to be US$241 billion in 2011 growing to more than $1 Trillion by 2015.
• EMEA is the mobile money hot spot, says Yankee, accounting for 41 percent of mobile transactions value in 2011, compared to 35 percent in North America, 22 percent in Asia-Pacific and just 1 percent in Latin America.
• Portio Research (March 2010): There were 81.3 million people worldwide using their mobile device to make payments (including in-app payments, mobile ticketing and mobile coupons) in 2009. By the end of 2014, this is forecasted to rise to nearly 490 million (8 percent of mobile subscribers).
• The volume of m-payments i.e. face value of purchases and transactions was US$68.7 billion in 2009, rising to US$633.4 billion by end-2014.
• Juniper Research (July 2011 ): Total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year.
• Estimates include mobile ticketing, NFC contactless payments, physical goods purchases and money transfers.
• Active mobile money users will double by 2013.
• Digital goods is the largest segment and will account for nearly 40% of the market in 2015.
• Juniper Research (June 2011): 1.8 billion consumers globally will buy digital goods via their mobile in 2011, this will rise to 2.5 billion in 2015.
For example, in 2015, more than 400 million people on the Indian Sub-Continent will purchase digital goods via mobile.
• But IDC (May 2010) believes that in EMEA, m-payments will take off slower than m-banking, forecasting that less than 13 percent of mobile subscribers will be registered to use m-payments and volume of m-payments will be no more than $125 billion. Thus m-payments will take off slower than many industry observers hope, due to the complexity and set-up costs for retailers. However, strong growth in m-banking will lay the foundations for growth in mobile payments.
.
No comments:
Post a Comment