consumer insights: smartphone usage

Courtesy : Erricson Report

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Almost 40 percent of smartphone
owners globally use the internet
before getting out of bed. This
reflects habitual behavior in
which users always have their
smartphone at hand. Over
50 percent use their device
between getting out of bed and
leaving home in the morning.
From here, usage levels increase,
reaching peaks during
commuting and lunch hours.
Smartphone users are quickly
adopting a pattern of frequent,
short internet access that is
spread throughout the whole day.
The simplicity of smartphone apps
has led to consumers developing
a habit of finding new apps to
address the challenges and
chores that everyday life brings.
They do this spontaneously as
new situations arise, and in the
process integrate internet use into
a more mundane level of their lives
than ever before. The only point
during the day when usage dips
significantly on a global scale
is dinner time.

This is in contrast to mobile PC
usage, which is characterized by
fewer but longer spells in a small
number of places, typically at
home, in the office or at school.